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Wednesday, April 25, 2007


I got this email today and my sister wanted me to post for with you guys. Tell me what you think and please share it with others? Thanks.
Racism is one thing I find strange, 'who do people think they are over others?'

NUD You hear about this? Tom Joyner wants this information to reach his listeners.. You have probably heard of "NUD" as a result of the Tom Joyner morning show related to Comp USA . NUD (Non Urban Dictate) is the acronym for a very subtle and little-known marketing term specifically directed toward people of color. "Non Urban Dictate" These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience (black folks) as their main target.

There are legitimate reasons for companies not using urban radio. It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target. But, NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy. As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.
Here's a list of Companies with NUD policies:

1. Starbucks 2. Jos. A Bank 3. Comp USA
4. Weight Watchers 5. Keebler 6. Life Savers
7. Continental Airlines 8. Northwest Airlines
9. America West Airlines 10. HBO - Apollo Series
11. Paternal Importers 12. Ca lico Corners 13. OMScot
14. Pepperidge Farms 15. Ethan Allen
16. Busy Body Fitness 17. Mondavi Wines
18. Builders Square 19. Don Pablo 20. Lexus
21. Aruba Tourism 22. Ciba Vision 23. Kindercare
24. Grady Restaurant 25. Eddie ! Bauer

Please forward this information on to any other consumer that you consider a friend and advise them to do likewise Remember, you CANNOT act wisely unless you are informed wisely.
The Urban Institute 2100 M Street, NW. Washington , DC 20037


Daddy's Girl said...

Wow, that's really interesting. I can understand a company choosing a target set of consumers, but I didn't know they could actually go out of their way to try to exclude consumers of a certain race... wow, crazy stuff.

SET said...

@ DG, You already sensed my feeling so I can't say anymore than WOW aas well.